Cocktail 101 with Liquor.com

When first embarking on its Cocktail 101 classes aimed at teaching bar basics to drinking enthusiasts, Ward III partnered up with leading beverage lifestyle site and recipe resource, Liquor.com to co-brand the series. The partnership proved successful and the classes were well received. Aside from assisting with securing product support for the classes, Liquor.com was able to leverage the partnership to gain exposure and awareness for its own site. Both brands were able to build on their existing customer bases through the effective co-sponsorship campaign.

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Project Details:

Public House Collective

Credit

Liquor.com

Client

2010-2011

Date

Business , Cocktails , Events , Inspiration , Lifestyle , Media

Category